eMotion Counter application: A powerful tool on thin ice

Applications eMotion Counter works on the basis of artificial intelligencewhich, when connected to a CCTV system, performs real-time gender recognition, age estimation, mood identification and monitoring of the emotions of visitors to the establishment. But what is the use of such data? And in what way is possible misuse of the collected data treated? Keep reading to find out.

KNOWLEDGE OF THE CUSTOMER

Shopping online is becoming more and more common these days. As a result, owners of brick-and-mortar stores are forced to look for ways to increase sales — that is, how to motivate customers to buy directly on the premises, and how to improve the customer experience so that customers return to the store.

By implementing artificial intelligence, you get a detailed analysis of the store's customers, as well as their behavior. For example, you will learn who, where and at what time, which products your customers are most interested in, or how much time your customers spend in specific sections of the store. The eMotion Counter application will then prepare the collected data for you into a report containing clear heat and flow maps.

Based on this demographic data, you can tailor your merchandise display to your target audience. You can advertise products to customers that really interest them, and by knowing their buying behavior, store employees can have a more targeted sales conversation with customers. As a result, you can better manage the customer experience and thus increase the chances that they will come back to you.

QUALITY OF SERVICE AND SAFETY IN THE STORE

However, the eMotion Counter app does not 'only' serve to analyze customers for ad targeting. As we mentioned above, the application provides an overview of the movement of customers in the store. And since it can also recognize individual employees, you can easily assess how effective an employee is, how satisfied customers are with their services, or whether the number of employees corresponds to the store's workload.

With this data, the store manager can better manage the team - strengthen it when needed (e.g. during the Christmas season), help individual members work on their development, or better motivate and reward them when they perform well.

Last but not least, the eMotion Counter application can also detect non-standard situations, such as health problems and customer collapse at the store or theft, and alert employees to them in time.

During the period of anti-pandemic measures, the eMotion Counter can be used as a traffic light for the number of people on the premises, as well as as a “controller” of wearing masks.

PROTECTION OF PERSONAL DATA AND PRIVACY

Since the application recognizes individuals and collects other sensitive data about them, the question logically arises as to how this data is protected against possible misuse, and whether such an application complies with the General Data Protection Regulation (GDPR)GDPR).

Although the system can distinguish individual persons, it does not allow direct or indirect unique identification of a particular natural person by means of technical processing relating to the physical or physiological characteristics or behavioural characteristics of that person. It produces only anonymous, encrypted statistical data that cannot be linked to any particular natural person.

A POWERFUL SOLUTION AT AN AFFORDABLE PRICE

Although it is a very technologically advanced solution, we dare to say that it is affordable for everyone. Its implementation varies in the order of tens of thousands of crowns and subsequent operating costs in hundreds of crowns to units of thousands. Even with such a low cost, eMotion Counter is able to increase customer satisfaction and sales in a very short time.

Therefore, if you are interested in this solution and you are wondering what financial benefits eMotion Counter can have for your company, do not hesitate to leave us a contact and our specialists will contact you within two days at the latest.