Digitizing Business: 5 Steps to Success in the Era of Digital Transformation, Part 5.

digitisation of business
Published: 14. 5. 2023
The digitalisation of business has become an integral part of modern business. It is a process that enables companies to use digital technologies to improve their processes, products and services to better compete in the marketplace and meet customer needs.

What are the basic principles?

It is important to remember that digitising a business is not a one-off project, but an ongoing process. It is necessary to reflect new technologies and market changes. Businesses and organisations need to be prepared to continuously adapt their strategies and processes to adapt to new challenges and trends. Here are the key starting points for implementing digital transformation:

  • The digitalisation of business is inevitable - in today's digital world, businesses and organisations must strive for digital transformation to compete successfully in the marketplace and keep pace with rapidly changing technologies.
  • Digital transformation brings many benefits - enabling businesses and organisations to improve their processes, streamline their operations and achieve better performance. With digital transformation, businesses and organisations can respond faster to market changes and improve the customer experience.
  • Digitising a business requires the right well-thought-out strategy and plan - businesses and organisations should carefully consider their goals and resources to successfully implement digital transformation.
  • Digital transformation is a continuous process – digital transformation is not a one-time project but a continuous process that will evolve with technology and the market. Businesses and organizations should be prepared to continuously adjust their strategies and processes to adapt to new challenges and trends.

What does the Digital Transformation implementation process entail?

The digitisation of business is not only about using modern technology, but also about an overall change in the approach to business. The key elements of a successful digital transformation are:

  • Strategy: Digital transformation requires a clear strategy and plan for how the business will change. This strategy should be tailored to the specific needs of the business and take into account new technologies and market trends.
  • Technology: Modern technology is a fundamental element of digital transformation. Process automation, artificial intelligence, cloud technology, and the Internet of Things are examples of technologies that can help businesses improve their performance.
  • Employee training: Employees are a key factor in successful digital transformation. It is important for them to have the necessary skills and education to work with modern technologies and to be motivated to adopt new procedures and processes.
  • Flexibility and innovation: Digital transformation is a dynamic process that requires flexibility and the ability to adapt to new challenges and trends in the market. An innovative and creative approach to problem solving and process improvement can lead to great success.
  • Data and analysis: Digital transformation allows businesses to obtain more data and information about their customers, processes, and performance. Thorough analysis of this data can lead to better decisions and more efficient use of resources.

What challenges do we face in implementing Digital Transformation?

The digitalisation of business brings many opportunities for organisations, but it also brings with it a number of challenges and obstacles that can affect the success of implementation. Some of the biggest challenges include:

  • Resistance to change: Resistance to change is one of the biggest challenges of digital transformation. Employees may be resistant to new technologies and processes, and it may be challenging to convince them of the benefits.
  • Lack of skills and knowledge: Implementing digital transformation requires employees to have the necessary skills and knowledge to work with modern technologies. Organizations may need to invest in employee training and education to bridge this gap.
  • Integration with legacy systems: Many organizations have legacy systems that are not compatible with modern technologies, which can make integration challenging.
  • Data management and privacy: Collecting and analyzing data raises concerns about data privacy and security. Organizations must ensure that they have proper data management and security measures in place to protect customer and company data.
  • Costs: Implementing digital transformation can be costly, especially for small businesses and organizations with limited resources. It is important to carefully consider the return on investment and prioritize initiatives that will provide the greatest benefit.

Organisations can meet these challenges by being prepared for change and investing in training employees to acquire the necessary skills. It is important to have a clear strategy and implementation plan that includes processes, technology and people. Last but not least, organisations should be open to collaboration and the involvement of external specialists to learn from others and gain new ideas and experience.

Digitalization of business as a key factor for company success

Digitalisation of a business is an investment in the future of the company that requires a clear strategy, the involvement of all departments, regular monitoring of results and the use of external resources.

How does the approach lead to success?

Digital transformation is not only about using modern technology, but also about a total change in the way we do business. The following aspects need to be taken into account when implementing the process of digitalization of a company's business:

  1. Investing in the future of the company: Consider digital transformation as an investment - digital transformation is an investment in the future of your business. It's important to understand that digital transformation is a process that will take several years and may require significant financial, time and human resources.
  2. Create a clear strategy and plan: When implementing digital transformation, having a clear strategy and plan that includes goals, timelines, resources, and processes is key. Have a clear idea of how you want to use digital technology to achieve your goals.
  3. Involve all departments: Digital transformation involves the entire company, so it is important to involve all departments so that everyone feels part of the process and can bring their ideas and experiences. Involving IT departments, marketing, sales, and other key areas is essential.
  4. Use external experts and resourcesA: Digital transformation can be a complex process and often requires the use of experts and external resources. Involve consulting and technology companies, consider using cloud services. It is important to find the right resources and work with them.


Digital transformation itself is an inevitable step for any organisation that wants to be competitive in today's technological world. While digitizing a business can be challenging and requires effort and investment, the result is a modernized and agile organization that is better able to respond to market changes and customer needs. So if you are looking for a way to strengthen your organization, then digitizing your business is a path you should consider.

More articles from the Digital Transformation series

What is Digital transformation?, part 1.

Benefits of Digital transformation of the enterprise, part 2.

Enterprise digitalization strategy: how to choose the right one?, part 3.

Leveraging the Microsoft "ecosystem" for enterprise digital transformation, Part 4.

Getting Digital Transformation Right: 5 Steps to Success in the Digital Transformation Era, Part 5.

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