What is Digital Transformation?, Part 1.

what is digital transformation
Published: 10. 5. 2023
Digital transformation is a comprehensive investment in the future of the company. It is the process by which organisations adapt their activities using digital technologies and innovative digital tools to improve their performance and achieve better results. Over the past few years, digital transformation has become a key factor for businesses to become successful nowadays.

What is Digital Transformation? The definition is as follows:

Digital transformation is not just about using new technologies, but primarily mainly about changing the culture and approach of an organization towards to use leveraging digital resourcesmeans. This includes adapting processes, services, and products based on digital technologies such as mobile apps, cloud computing, and artificial intelligence. This process can have an impact on various areas of the organization such as marketing, sales, operations, employee satisfaction, and customer experience.

Benefits of Digital Transformation

Digital transformation can bring organizations a range of benefits. For example:

  • Improving efficiency: Digital transformation will enable organisations to simplify and accelerate processes and reduce operational costs.
  • Enhanced customer experience: Digital transformation enables allows organizations to better understand and respond to the needs and expectations of their customers.
  • Increasing competitiveness: Digital transformation can help organizations improve their services and products and gain a competitive position in the market.
  • Innovation: Digital transformation can enable allow organizations to be more flexible, and innovative and better respond better to changes in the market.

Digital transformation: a key investment in the future of the company

Digital transformation is an essential investment for the future of the company. This process brings many benefits to organisations such as improved efficiency, increased competitiveness and innovation. Digital transformation is not only about new technologies, but also about changing the way an organization approaches digital assets and modernization. Organizations should be open to the new opportunities that digital transformation offers and should invest in this area to achieve long-term success in the market.

Digital transformation in practice

Digital transformation is a hot topic for all organisations, from small start-ups to large multinationals. Perhaps unsurprisingly, even large corporations such as Amazon, Netflix and Uber are successfully using digital technologies and tools to improve their services and products and become more successful in the marketplace. But digitalisation will also kick-start the growth path of small and medium-sized companies and help them to compete in a competitive market environment.

Conclusion

What is Digital transformation? This is a key factor for the success of any business. Adapting to digital technologies and innovative tools can bring many benefits to organizations such as improved efficiency, increased competitiveness and innovation. Organizations should be open to the new opportunities that digital transformation offers and should invest in this area to achieve long-term success in the market.

More articles from the Digital Transformation series

What is Digital transformation?, part 1.

Benefits of Digital transformation of the enterprise, part 2.

Enterprise digitalization strategy: how to choose the right one?, part 3.

Leveraging the Microsoft "ecosystem" for enterprise digital transformation, Part 4.

Getting Digital Transformation Right: 5 Steps to Success in the Digital Transformation Era, Part 5.

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