Dynamics 365 Sales simplified sales processes at Malina

Raspberry implementation of Dynamics 365 Sales
Published: 24. 4. 2023
The implementation of Microsoft Dynamics 365 Sales is an important step to improve the efficiency of business processes at Malina. Microsoft Dynamics 365 Sales serves as a single repository for all the information related to customers and helps Malina Group to improve interactions with them.

Energetický holding Malina, a. s., needed to simplify its sales processes and in Blue Dynamic we found a solution - Microsoft Dynamics 365 Sales. Read more about how our solution helped the company and their views on the collaboration.

Malina Group is a company operating in the energy sector. The company specializes in the production and distribution of electricity, gas and heat and is one of the most important players on the Czech energy market. Energetický holding Malina, a. s., has its operations throughout the Czech Republic and employs more than 500 people.

The company focuses on sustainable energy and the use of renewable energy sources and is known for its innovative projects and solutions in the energy sector.

Goals of cooperation

A customer approached us with a requirement to improve and set up business processes and implement a business case management system. He was looking for a reliable partner to help him deploy a business case management information system. Our experience in Microsoft Dynamics 365 Sales and successful implementations for other clients were an important factor for the customer in choosing our company.

Key needs of the customer

  • Improving the efficiency of business processes: The need to improve the efficiency of the sales process, which will show up in faster and more efficient management of business cases from enquiry to execution, which will in turn show up in improved sales results.
  • Increase sales team productivity: Need to improve the overall productivity of the sales team which will help to effectively manage the overall performance of the team and monitor the performance of individual team members.
  • Unifying data and ensuring a single source of truth: The need to unify data and create a single source of truth for all employees, so there will be better collaboration and a reduced risk of errors caused by duplicate data.


ANALYSIS: First, it was necessary to analyse the needs of the organisation and design a solution that would be most appropriate for the situation. After that, the system installation environment is prepared.

CONFIGURATIONS: After preparing the environment, Microsoft Dynamics 365 Sales was installed and configured according to the specific requirements of the organization. This included setting up business processes, roles and security.

TESTING AND TRAINING: Once the installation and configuration is complete, it is necessary to test the system and test its functionality. Subsequently, staff is trained on how to use the new system.

DEPLOYMENT AND SUPPORT: After the training is completed, Microsoft Dynamics 365 Sales is deployed into live operation and the organization provides support and maintenance. At this stage, further adjustments can be made according to user feedback.

Achieved results with Microsoft Dynamics 365 Sales

Thanks to the implementation of Microsoft Dynamics 365 Sales, which enabled better management and administration of customer data, which lead to improved customer relationships and increased customer satisfaction. Through better data processing and analysis, it was possible to identify key customer segments and tailor offers and services to them, which had a positive impact on the company's sales and profitability.

The implementation of Microsoft Dynamics 365 Sales also resulted in more efficient work for employees, who had better access to customer information and the history of their interactions with the company. This improved communication and collaboration between departments and reduced time lost in repeated queries and information searches.

We've improved the efficiency of the sales process, along with increasing sales team productivity and unifying data into a single source of truth.


Cooperation between companies Energy holding Malina and Blue Dynamic in the implementation of Microsoft Dynamics 365 Sales was successful and brought significant benefits to both parties.

Thanks to their efforts, the cooperation between the two companies has always been very professional and mutually respectful. Both teams worked closely together to ensure successful system implementation and timely resolution of any issues. Communication between the companies was excellent and all issues and problems were resolved quickly and efficiently.

"First of all, we would like to thank Blue Dynamic very much for their professional approach in all aspects of cooperation. We are fully aware that our overall requirements for Microsoft Dynamics 365 Sales were not standard and a personalised approach was directly required. At this point, I do not regret a single step with choosing a company that provided us with full comfort in the solution, individual approach and service. Not only am I happy with the company, but I can say straight away that I look forward to working with them again in the future."

Ladislav Zimovjan

Malina Holding

Need to know more? Contact us!

Štěpáín Kněžek Blue Dynamic

Štěpán Kněžek

Sales Manager
+420 607 032 908


eGor KoValev

Account Manager
+420 720 953 784

2022_sales_CZ (#8)
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