Application eMotion Counter works on the basis of artificial intelligencewhich, when connected to the camera system, performs real-time gender recognition, age estimation, mood identification and monitoring of visitors' emotions. But what is the purpose of such data? And how is the possible misuse of the collected data handled? Read on to find out.
CUSTOMER KNOWLEDGE
Online shopping is becoming more and more common nowadays. Owners of brick-and-mortar stores are therefore forced to look for ways to increase sales - that is, how to motivate customers to buy on the spot and how to improve the customer experience so that customers return to the store.
By implementing artificial intelligence, you get a detailed analysis of your store's customers and their behaviour. For example, you'll know who goes where and at what time, which products your customers are most interested in, or how much time your customers spent in specific sections of your store. The eMotion Counter application then compiles the collected data into a report containing clear heat and flow maps for you.
Based on this demographic data, you can tailor the display to your target audience. You can run ads to customers for products they're actually interested in, and by knowing their buying behavior, store associates can have a more targeted sales conversation with customers. As a result, you're better able to manage the customer experience, increasing the chances of them coming back to you.
QUALITY OF SERVICE AND SAFETY IN THE SHOP
However, the eMotion Counter app is not 'only' used to analyse customers for advertising targeting. As we mentioned above, the app provides an overview of customer movement in the store. And because it can also recognize individual employees, you can easily assess how efficient a particular employee is, how satisfied customers are with their service, or whether the number of employees matches the store's workload.
With this data, the store manager can better manage the team - reinforce it when needed (e.g. during the Christmas season), help individual members work on their development, or better motivate and reward them when they perform well.
Last but not least, eMotion Counter can also detect non-standard situations, such as health problems and customer collapse in the store or theft, and alert employees in time.
In the period of anti-pandemic measures, the eMotion Counter can be used as a traffic light for the number of people on the premises and also as a "controller" of the drapes worn.
DATA PROTECTION AND PRIVACY
As the app recognises individuals and collects other sensitive data about them, the question logically arises as to how this data is protected against possible misuse and whether such an app is even compliant with the General Data Protection Regulation (GDPR).
Although the system can distinguish between individuals, it does not allow direct or indirect unique identification of a specific natural person by means of technical processing relating to physical or physiological features or behavioural characteristics of the person. It produces only anonymous, encrypted statistical data which cannot be linked to any specific natural person.
A POWERFUL SOLUTION AT AN AFFORDABLE PRICE
Although it is a very advanced technological solution, we dare say it is affordable for everyone. Its implementation is in the order of tens of thousands of crowns and the subsequent operating costs in the hundreds of crowns or even thousands. Even with such low costs, eMotion Counter is able to increase customer satisfaction and sales in a very short time.
So if you are interested in this solution and you are wondering what financial benefits eMotion Counter can have for your company, do not hesitate to leave us a contact and our specialists will get back to you within two days.
