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Microsoft Dynamics CRM

Published:
19.5.2020

A complete set of tools for marketing, sales, and service

CRM

Microsoft Dynamics CRM is a solution for managing customer relationships - CRM (Customer Relationship Management). It's especially suited to companies that don't use the CRM built directly into Dynamics 365

Microsoft Dynamics CRM

A complete focus on the customer, faster deal-closing, and systematically building trust — that's what Dynamics CRM delivers. It provides all the tools you need to build and maintain a clear picture of your customers — from first contact through the sale to ongoing client care. By unifying and automating business processes, it helps lower costs and increase profitability, with the goal of building customer satisfaction and loyalty across sales, marketing, and customer service. Microsoft Dynamics CRM is available both on-premises and as a cloud service.

All your client communication in one place

Microsoft Dynamics CRM includes three core modules:

Marketing

  • Increases the return on marketing investment. Lets you identify opportunities and track key performance indicators (KPIs) using intuitive segmentation tools, campaign management features, and marketing analytics.
  • Lets you effectively plan, run, and track campaigns through marketing workflows that reduce the burden of manual work.
  • Gives you access to the right information at every stage of a running campaign.

Sales

  • Optimizes sales processes and gives your sales team a single, comprehensive view of customer and deal data.
  • Increases your close rate through useful insights and tools that help identify the products customers are interested in.
  • Frees up time for actual selling instead of admin work. Smart communication tracking, workflow automation, and powerful tools cut down on manual data entry.
  • Improves visibility into how the business is running and supports better-informed decisions through integrated dashboards, predefined reports, and automated sales forecast tracking.

A positive customer experience is an increasingly important factor in every company's success. Customer experience is also decisive for acquiring — and especially retaining — customers.

Service

  • Gives customer support specialists access to the full history of individual cases and customer data, so they can deliver consistent service that increases customer loyalty and, in the long run, profitability.
  • Lets you take advantage of flexible service scheduling and knowledge base tools to quickly surface the materials you need and resolve issues faster.
  • CRM is a complete solution for customer service and support with the familiar Microsoft Outlook interface, which can easily be tailored to the specific needs of any customer service provider.

Learn more

Microsoft Dynamics CRM

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